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October 11, 2005

Getting the description right

Rather like Policemen, who for some reason always refer to a car as "a vehicle", estate agents have their own special language.

What others may consider a simple living room becomes, in estate agency jargon, an "entertaining space" while a bit of coving somehow provides "majestic appeal".

And despite there being thousands of similar properties, the chance to buy a converted flat in a Victorian terrace is a "unique opportunity".

I can only image that estate agents use such terms to try to bamboozle people into thinking they have some form of intelligence or expertise.

Either way I am determined to make sure the description I write for my property advert is as honest and accessible as possible. And against my journalistic tendencies I will also try to keep it as short as possible.

Once I have filed my description with propertybroker.com I have just three days to frantically clean and tidy my flat before the photographer comes to take pictures.

Posted by Andrew Ellson on October 11, 2005 at 06:03 PM in Selling your own home | Permalink

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